Brands acquire their ubiquity once they become top pick of target crowd. There were a few brands in the past which began with a blast and till date they have obtained the market with their showcasing abilities and acquired all the consideration of the crowd. Today ,it is understood that on the off chance that we see 90’s period it’s a nostalgia.
Checkout some of the popular brands :
1- Bianca toothpaste
‘Binaka Toothpaste’ was launched in 1950. By 1970, it had become the number one brand in the country. In the 80s, a popular program called ‘Binaka Geetmala’ was broadcast on the radio . Then in 1996 “Binka was acquired by Dabur.
2- Gold Spot
‘Gold Spot’ used to be the most popular beverage brand in India in the 80s . Gold Spot’s ‘Orange Flavored’ gained a lot of popularity. There was a lot of demand for this soft drink not only in cities but also in rural areas of India. 1990 ‘Gold Spot ‘ was acquired by ‘Coco-Cola’ .
On 7 February 1953, ‘Hindustan Machine Tools’ was established by the Central Government . HMT remained India’s No. 1 brand for watches for 5 decades due to its quality, simplicity and reliability. There was also a period when every Indian had a HMT watch on his hand, and today is the time when almost all HMT factories are closed.
4- Pan pollen
‘Pan Parag’ is an iconic pan masala brand before and even today. Pan Parag started selling pan masala in small pouches in the 1980s. Today it has become the country’s leading Pan Masala brand.
5- Charminar Cigarettes
‘ Charminar cigarette’ was very popular in the 1970s . In the 70s and 80s, these brands brought a new revolution among the people through attractive packaging, classic tag-lines and advertisements.
6- Dabur Amla
‘Dabur’ is a pure Indian brand. It was established in 1884. It is the most trusted brand for Indians today. Dabur Amla hair oil was launched in 1940. Since then, this hair oil has remained number 1 in the Indian market.
The Indian brand ‘Nirma’ is very famous for washing powder. It was established in 1990. This Indian brand is still giving a tough competition to multi-national companies in the field of washing powder and detergent. It is the first washing powder brand in India.
Children of the 90’s know Poppins well. It is a brand owned by Parle which was launched in 1950. For the past 70 years, it will still be available at neighborhood stores. Not the children of the 21st century, but the children of the 90’s buy it to taste it.
‘ Dalda ‘ , owned by ‘Hindustan Unilever Limited’ , was established in 1930, which sells vegetable ghee. Dalda has been popular in South Asian countries for the last 90 years. In the year 2003, ‘ Bunge Limited’ bought Dalda from ‘Hindustan Unilever Limited’.
The sewing machine manufacturer ‘Usha’ was established in the year 1934. Usha company is famous in India for making sewing machines, iron boxes, cookers, fans. For more than 80 years, it has remained a favorite brand of Indians even today.
Allwin was established in 1942 in Hyderabad. This company used to manufacture fries, scooters, wristwatches etc. Alvin, known for its low prices and good quality, was quite popular among Indian consumers, but ‘Olvin’ went out of the market in the early 21st century.
The famous shoe manufacturer ‘Bata’ was established on 24 August 1894 in Czechia. Bata entered India in 1931. A few years later, it became a strong and durable brand among Indian customers. The biggest feature of Bata is to give good quality shoes at low prices.
13- Cadbury Jams
‘Cadbury’ began in 1824 in Birmingham (UK). In addition to chocolate, after 1960, Cadbury started making sugar-coated colored chocolate for children. This colorful chocolate, which comes in small pouches, is popularly known as ‘Cadbury Jams’ .
It was a small glimpse of the popular brand of the 90s, who ruled the Indian market for many decades. Apart from these, many brands like Nataraj, Horlicks, Lux, Liril, Ponds, Amul, Rin, Tide, Anacin, Prestige, Milky Bar, Preist Toothpaste, cynthol became quite popular.